Success comes from partnering with a creative leader who understands how to make your vision come to life. My passion is collaborating to deliver visual messaging that meets your needs and drives results.
I am a design problem solver. I partner with clients to maximize their reach and revenue. I am a Creative Director, a Graphic Designer, a Marketer, a Photographer, and much more.
With nearly two decades of creative experience, enriching clients’ innovative projects in the Fortune and Global 500, local charities, and everywhere in between, I find dynamic solutions to the organization’s marketing and design challenges.
My design skills are multi-faceted. If my client needs me to create a logo, I will. A marketing campaign, brochure, catalog, or direct mailer, done. Shoot and edit a video, absolutely.
I am currently Marketing Manager with Wintrust Financial Corporation. Wintrust is a $50 billion community bank headquartered in the Chicago suburbs with over 170 locations in four states. During my tenure with the firm:
Past Experience:
Creative and Marketing Director for St. Meyer & Hubbard, Inc., a boutique sales consulting firm focused on the financial services industry. As a department of one, I managed all aspects of creative and marketing initiatives from November 2013 to July 2022. During my tenure, I increased social media engagement by more than 125% by orchestrating a comprehensive social media strategy. I crafted holistic marketing strategies for workshops that boosted sales revenue by over 150%. I led a corporate rebranding effort, including a complete overhaul of brand identity, website, corporate videos, and more. This transformation contributed to sales growth exceeding $10 million from 2016-2021, accompanied by a 125% surge in sales leads annually.
Creative Director for Catalyst Exhibits, Inc., a full-service trade show exhibit company from September 2004 to November 2013. I managed a team of six graphic and production designers. I grew the department by more than 200% in five years, increased productivity by 5% annually by implementing a production schedule, reduced outsourcing expenses by purchasing new equipment, and improved on-time graphic delivery. I worked with clients such as Nike, Nokia, Siemens, St. Jude Medical, Abbott Laboratories, AstraZeneca, TCF Bank (now Huntington Bancshares), and Adobe.
Before Catalyst, I worked with a team of designers at Hedstrom Corporation, designing graphics for products, packaging, and catalogs within the Ball, Bounce & Sport division. Clients there included Nickelodeon, Disney, Sony Pictures, and the National Hockey League.