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And suddenly you know,

it's time to start something new and trust the magic of beginnings.

Success comes from partnering with a creative leader who understands how to make your vision come to life. My passion is collaborating to deliver visual messaging that meets your needs and drives results.

SKILLS

Creative Direction
Graphic Design
Videography
Adobe Creative Suite
Photoshop
InDesign
Audition
Microsoft Office
Word
Marketing
Photography
Web Design
Illustrator
Acrobat
Premiere Pro
WordPress
PowerPoint
Excel

About Me

I am a design problem solver. I partner with clients to maximize their reach and revenue. I am a Creative Director, a Graphic Designer, a Marketer, a Photographer, and much more.

With nearly two decades of creative experience, enriching clients’ innovative projects in the Fortune and Global 500, local charities, and everywhere in between, I find dynamic solutions to the organization’s marketing and design challenges.

My design skills are multi-faceted. If my client needs me to create a logo, I will. A marketing campaign, brochure, catalog, or direct mailer, done. Shoot and edit a video, absolutely.

I am currently Marketing Manager with Wintrust Financial Corporation. Wintrust is a $50 billion community bank headquartered in the Chicago suburbs with over 170 locations in four states. During my tenure with the firm:

  • I have created comprehensive annual marketing plans for five charters (more than 50 locations)
  • Successfully managed go-to-market initiative for new branch locations, contributing to more than a $30 million increase in deposits during the first quarter, accounting for 60% of the annual goal
  • I have overseen the annual refresh of in-branch marketing materials for more than 170 locations, ensuring strict adherence to brand and compliance guidelines
  • I provided strategic guidance for more than 250 annual marketing plans to internal creative teams and external vendors with a primary focus on achieving targeted growth objectives

Past Experience:

Creative and Marketing Director for St. Meyer & Hubbard, Inc., a boutique sales consulting firm focused on the financial services industry. As a department of one, I managed all aspects of creative and marketing initiatives from November 2013 to July 2022. During my tenure, I increased social media engagement by more than 125% by orchestrating a comprehensive social media strategy. I crafted holistic marketing strategies for workshops that boosted sales revenue by over 150%. I led a corporate rebranding effort, including a complete overhaul of brand identity, website, corporate videos, and more. This transformation contributed to sales growth exceeding $10 million from 2016-2021, accompanied by a 125% surge in sales leads annually. 

Creative Director for Catalyst Exhibits, Inc., a full-service trade show exhibit company from September 2004 to November 2013. I managed a team of six graphic and production designers. I grew the department by more than 200% in five years, increased productivity by 5% annually by implementing a production schedule, reduced outsourcing expenses by purchasing new equipment, and improved on-time graphic delivery. I worked with clients such as Nike, Nokia, Siemens, St. Jude Medical, Abbott Laboratories, AstraZeneca, TCF Bank (now Huntington Bancshares), and Adobe.

Before Catalyst, I worked with a team of designers at Hedstrom Corporation, designing graphics for products, packaging, and catalogs within the Ball, Bounce & Sport division. Clients there included Nickelodeon, Disney, Sony Pictures, and the National Hockey League.

Portfolio

Small sampling of work created with the help of many.

Contact Me

Interested in learning more about how we can partner to take your organization down a new creative path? Want to collaborate on a new creative project? Drop me an email, send me a text or simply call. I would be happy to start a conversation.